Gregory Frankel entered the music business in 2004 when he started an entertainment company with recorded music, publishing and management arms in his hometown of Miami, FL. He co-founded a full service talent management company MADE and his law firm The Frankel Firm, PLLC in 2007. Running the business and administrative affairs of the company and its clients over an eight-year span, he oversaw two label imprints at Universal and three publishing companies. In 2015, Gregory spun off his current boutique business management firm BASE where he now serves as Managing Partner. BASE capitalizes on his experience as an attorney, and as a label, management and publishing company owner and executive, to provide a high-level of expertise to entertainment and creative clients in the U.S. and abroad. A Stone Scholar graduate of Columbia Law School, he continues to practice entertainment and corporate law as well.

As Finance Director at BASE, Dayanis Overton ensures all accounting related needs for our clients are met. She is a music industry professional with over 15 years of experience in marketing and finance, publishing and A&R administration. Her roles and responsibilities include accounts receivables, accounts payable, bookkeeping, budgeting and reporting, and royalty statement generation. Prior to BASE, Dayanis was an integral part of the team at MADE. Prior to joining MADE, she worked at Live Nation Artists, Warner/Chappell, Warner Music and Sony Music International. Dayanis studied at NYU and is a graduate of Liberal Studies from FIU.